An eventful week in Dubai: Everything that happened at the Forex Expo and TFB’s office launch

Last week, the TFB team attended the Forex Expo in Dubai. This two-day event brought together a unique group of professionals and allowed us to catch up, share new ideas, discuss trends, and brainstorm strategies for the upcoming months. Having started the week strong, we continued by hosting a party for TFB clients and partners to celebrate the Dubai office launch.

In this article, we’d like to highlight some of the main trends and ideas on everyone’s minds during the Expo and share our plans moving forward.

Key insights from the Forex Expo Dubai

Overall, the Expo was a definite success, and we met many great people and chatted with old friends. Many thoughts were circulating, but here is what seemed to catch everyone’s attention.

• Risk management is still a thing.
  In fact, the demand for and the interest in risk management seemed to be through the roof. Everyone is well aware of the devastating potential of even smaller risks, from regulatory requirements to human errors to cybersecurity threats. We’ve had many conversations about solutions TFB offers as a part of the Trade Processor liquidity bridge and individual plugins. Also, our newly launched Business Intelligence (BI) functionality for timely monitoring and reporting, was often a focus of discussions.
• Reporting and data analytics are in the spotlight.

As strong proponents of data monitoring and reporting, we were pleased to see that many previously sceptical market players are now actively looking into data management. Perhaps this all ties in neatly with risk management – you need to be proactive and know what’s going on in your environment to prevent and mitigate threats.

• Large numbers of new or aspiring brokers.

Not surprisingly, the Dubai Forex Expo attracted many brokers who are either just starting out or want to launch a brokerage. The MENA market overall, and Dubai specifically, is booming, and it’s only natural that new companies are popping up. We’ve had several fruitful conversations regarding licensing, and software solutions to get you started and also shared some tips and tricks with new brokers.

• PAMM solutions are in high demand.

TFB PAMM is a strong player within the TFB ecosystem of solutions, but the demand for it varies, depending mainly on the region. During the Forex Expo, we saw that the interest in money management software has skyrocketed. It’s hard to pinpoint the exact reason this is happening, but one of the reasons could be that during the pandemic, lots of us found ourselves locked at home with all that free time on our hands. Many took to investing, learning about the nuances and trying new strategies. Since then, the desire to diversify income has stayed the same, but what has changed is the amount of time people can allocate to this activity. PAMM products solve this issue by helping pair Investors with Money Managers (MMs). All it takes for the Investor is to find an MM they like and allocate the funds to them. And voila! The profits will continue to grow without the Investor having to do anything.

TFB in Dubai: new office and more

Historically, TFB has always had strong ties with Dubai, and this autumn, we’ve taken the long-awaited step and launched an office here.

While the TFB team will continue to fly to Dubai to meet clients and partners, we are also excited to expand the local team. The last few years have taught us all how to work and build relationships remotely, and we’ve been able to provide a service level that’s just as excellent as an in-person experience. Despite that, we are eager to have more face-to-face conversations and to have a local physical presence.

With the office launch, we are once again committing to the entire MENA region. We have so many projects and plans for Dubai in particular, and the new office will help us expedite the process. So stay tuned for more!

If you’d like to learn more about TFB’s Dubai office, schedule a meeting with a local representative, or for anything else, please email us at sales@t4b.com.