The latest trends in the LATAM broker world

LATAM is a booming market. When it comes to trends, new ones are born there and often later spread globally. They do have their nuances and specific developments, though, that make them stand out from the rest of the world. 

The TFB team started the year with a business trip to Mexico to catch up with old partners and meet new clients, and we’re going back soon for the second ever iFX LATAM. 

We thought it would be the perfect opportunity to piece together all the trends and changes we’ve witnessed while working with LATAM brokerages and prop trading firms and talking to industry experts at events. 

1. LATAM is a fast-paced emerging market, and many established brokers are targeting not only traders but IBs as well. Overall, the market is dominated by a mix of traditional Forex/CFD brokers, prop trading firms, and crypto-focused platforms.
2. A growing number of companies are focusing on educating traders and helping them become more knowledgeable. 
3. The need for broker consultative services is also significant, as there is a gap in knowledge for operating a brokerage from a daily management perspective. 
4. Although the total number of brokerages launched yearly is growing, around a third of them cancel their MetaTrader license within the first year. 
5. Many things take longer compared to other markets. From launching operations to gaining momentum and growing volume, many LATAM brokers seem to be moving somewhat slower. 
6. Brokers have shown an increased interest in multi-asset trading, particularly stocks and crypto, alongside risk management tools, AI-driven trading solutions, and analytics.
7. Regulation is a major topic, with brokers looking for solutions to navigate local rules and regulations. There is also a distinct push for differentiation through tech innovation and enhanced trader education.

Regarding solutions and technology that dominate the conversation right now, many LATAM brokers are actively looking for CRM solutions that will optimise their workflows, automation to reduce the operational overhead, copy trading tools, and PAMM solutions.