Whether you’re a White Label (WL) or Main Label (ML) broker or you are exploring new frameworks in the wake of changing MetaQuotes rules, you need powerful technology to facilitate operations, keep them resilient, and help outperform the competition.
Why White Label brokers must stay competitive
According to Finance Magnates, FX trading volumes jumped 21% at the beginning of 2025, showing a strong start to the new year. And while there are conflicting forecasts on what the final results for the year will be, it’s evident that FX trading remains very relevant.
Volatility is always high, black swans appear left and right, people are being laid off and worrying about inflation, causing them to seek new ways to make money. In their pursuit of an improved economic situation, many turn to FX trading as their primary route to a stable future.
As the market expands and new traders come in, so do new WL brokers. The competition is growing larger and becoming increasingly stronger. Market volatility and heightened interest in alternative earning methods present an excellent opportunity for brokers to launch and expand their operations; however, it’s no longer enough to simply have a trading platform available for traders to use.
There’s simply too much competition to stay idle and hope for the best.
Key challenges for White Label brokers in 2025
Any brokerage business is risk-intensive, but when it comes to WL and ML brokers, they face several unique challenges in today’s environment.
- Reliable trading platform: With MetaTrader becoming unavailable to all aspiring WL brokers, the primary challenge is finding an alternative that offers equally excellent functionality and customer service. By the way, Tools for Brokers supports cTrader and other trading platforms via integrations, helping White Label brokers launch and grow their operations.
- Ruthless competition: Other brokers will lowball their offers to steal clients, launch new services and tools to stand out, invest in aggressive marketing, and even introduce entirely new business models, such as prop trading, to attract traders to their primary business.
- Technological demands: Clients and partners expect professional-grade solutions with advanced analytics, compliance, and powerful performance. They want a robust environment with instant and reliable execution, and the broker’s infrastructure must align with all the new trends at all times.
- Rigid regulations: Compliance measures, although ultimately good, cause significant havoc to both beginner and experienced brokerages. KYCs that are complex and not transparent, counterintuitive laws, and the grey area on some markets present an ongoing risk to WLs that want to do things right but also differently, so they can stand out.
Main Label for brokers with MetaTrader
In 2022, MetaQuotes blocked White Label partners from using their licence for trading operations. While the market quickly adapted, and several trading platforms emerged, there is still a demand for MetaTrader that brokers are not letting go of.
For those hoping to run their White Label brokerage on MT5, we have created a special offer called the TFB Main Label package. It is fully aligned and compliant with MetaQuotes’ rules, and offers a comparable alternative to a traditional White Label.
Brokers are required to get an MT license on their own, and TFB helps with the rest:
- KYC guidance
- MT5 initial tech setup, maintenance, and database migration
- 24/7 technical support
- Risk management system
- Execution engine and liquidity bridge
- Aggregated price feed
Not only does Tools for Brokers possess a wealth of experience and expertise with MetaTrader technical solutions, but we are also knowledgeable in the area of KYC partner relationships. If you’d like to learn more, please email us at sales@t4b.com.
White Label FAQ
Is White Label cost-effective?
Yes, unlike with a traditional business model, brokers who opt for WL formats don’t have to invest in full licence costs; instead, they lease the technology, allowing them to pay a fraction of the cost of the complete solution and still reap all the benefits.
Why do I need to go with TFB or other providers when I can launch a White/Main Label on my own?
There are several reasons why aspiring brokers should consider partnering with Tools for Brokers instead of going it alone. First of all, the cost of launching with TFB will be significantly more affordable – you get full technical capabilities at a low price with no limitations. Second, you partner with an experienced solutions provider that has helped countless other brokers and knows all the bottlenecks and how to avoid them. Third, we also help you go through KYC and select the optimal location for operations through our partner, covering all initial requirements and tasks.
Is your White Label package secure?
Absolutely. First, our solutions are secure and reliable by nature, as we prioritise this aspect in our development. Second, your tech stack and data will be hosted on a robust and secure server with no possible unauthorised access. Finally, we monitor the environment and instantly spot any abnormalities, good or bad, so you don’t have to worry.
