How to attract new clients in the middle of the crisis with the help of TFB
Author: Albina Zhdanova
Attracting and retaining clients is the core of any business. The more mature the market is, the harder it gets to acquire new clientele. But don’t let that get you down! Sometimes, all it takes is a new service or an improved version of what you have already been doing for prospects to come your way.
Today we will share several tools that Tools for Brokers (TFB) clients are often using to acquire new business and upsell their existing customer base.
Group 1: Copy trading
TFB has several products for copy trading. Copy trading enables clients to follow successful traders and replicate some of their activity. These solutions are a must for brokers who want to attract beginners or more careful traders.
- Manual Copier for MetaTrader 4 helps make clear choices on the orders that will be shared with the traders. It provides signals for multiple accounts and enables to view the copied orders dynamically. Source account traders can select the orders to allocate between multiple targets and see these orders PnL updated every second.
- Exact Copier is a solution for MetaTrader 4 and MetaTrader 5 that offers copying options for traders. It provides extensive functionality, such as copying multiple accounts, creating multiple Source-Target connections, individual copying options for each Target, reversed direction for copying, and copying from one symbol to another. It also provides 6 copying modes: by balance, by equity, by free margin, with certain lots, with a certain multiplier.
Group 2: Motivation
This group of products works best for both existing and potential clients. You can push your existing base to be more active, while the potential clients are more likely to choose your services if there is a fair loyalty program in place.
The Dividend plugin for MetaTrader 4 is designed to distribute dividends between traders. It offers advanced settings, such as distributing dividends at the specified timeframe and balancing dividends deposit and withdrawal operations.
Bonus to balance application for MetaTrader 4 and MetaTrader 5 helps boost activity within the existing traders’ base and invite new traders by transferring them the predefined amount of credit to the account's balance once the trader reaches a certain volume.
The plugin for MetaTrader 5 automates the credit granting process for brokers. The solution helps add credit for creating a trading account, send credit facilities for deposits, set a maximum limit for each credit’s type, and use the Negative Balance Protection to minimize risk for clients’ funds. Automation and ease of use enable brokers to allocate credit faster and better, improving overall traders’ experience.
Cashback plugin for MetaTrader 5 automates the bonus program. It adds a cashback bonus to an account when a position is closed, gives a bonus for reversing a position, and works with the precision of volume up to 0.00000001 lot. Having an automated cashback program saves brokers’ time and helps scale quickly.
Group 3: Data for traders
The solutions below provide additional information that helps traders make informed decisions.
This plugin for MetaTrader 4 and MetaTrader 5 helps monitor and control the margin levels. It will notify traders on Margin Call, Pre-Stop-Out, and Stop-Out. This is a perfect tool for staying up to date with accounts’ current state and tracking when traders reach their margin levels.
This separate panel designed for MetaTrader 4 Traders Terminal shows total traders costs (spread, commissions, swaps) before the order is placed. It is handy for meeting regulation requirements. Additionally, Terminal cost overview helps attract traders looking for transparency.
The MetaTrader 4 application will notify traders of different events related to their accounts. Brokers can set up alerts as a separate subscription fee for different kinds of messages such as trading-related (e.g., closing an order), pending orders processing, critical events like Margin call, and more. Such notifications can be sent via email, SMS, or internal MetaTrader 4 mail.
What do you think about the solutions we shared today? How are you attracting new leads? Let us know at firstname.lastname@example.org. We build solutions for brokerages of all sizes, so please feel free to reach out with your requirements, and we will be happy to find the best tool for you.
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